How does Google Rank Pages?

how google- ranks pages

Google uses RankBrain to rank pages in search results and predict answers to users’ questions. RankBrain is designed to improve its ranking system and learn through observations. An example could be that RankBrain has measured that a page currently ranking on the second page of search results offers a more relevant and accurate answer to … Read more

Categories SEO

Does Content Help SEO?

content helps seo

Does Content Help SEO? Content is paramount to ranking in Google. It has been like that for years, but today if you know what to tweak on-page, you can rank it with no backlinks for medium to low-competition keywords! The statement above works only for text content, as there are more forms, i.e., images, videos, online documents, … Read more

Categories SEO

How to Combine SEO with PPC?

how to combine seo with ads

How to Combine SEO with PPC? Running ads is not productive as you may have noticed already. Why is that? Because ads are being ignored by people (almost 90%) when they use Google to run queries. People’s behavior towards ads is like a blocker that hides the organic results achieved with SEO, which people have … Read more

Categories SEO

What Are Personalized Results?

how to combine seo with ads

What Are Personalized Results? Search engines tailor search results and content according to your search history, browser history, and clicks just like social networks do with your content feed. Google records your past search history if you’re authenticated as a Google user. Chrome records the clicks you do while searching for answers and the content you … Read more

Categories SEO

WordPress Themes that Kill Your Speed

wp themes speed killers

Page speed is important for UX, SEO, and traffic. Notes – Actual conditions reported from real sites (no Themeforest demo sites). These are live sites with traffic, usually hosted on unregulated servers, most of them designed with page builders, which is the norm today, and bloated with plugins. Let’s check what’s going on with the … Read more

How To Optimize Your Website with PageSpeed Insights

pagespeed insights

Optimizing the speed and performance of your website is critical for providing a great user experience and enhancing search engine results. Google PageSpeed Insights is a tool that can help you examine your website’s performance and make optimization recommendations. Here’s a step-by-step tutorial for optimizing your website with PageSpeed Insights: To use PageSpeed Insights, go … Read more

How to optimize a WP database

Optimize a WordPress database

  Make the WordPress database lean and fit to respond faster to queries and quickly load pages    Optimized Databases Pave The Road for 90+ Website Speed I tune the database performance to the point it yields a fast system response time. The positive effects of SQL optimization can be seen immediately, the site renders the pages … Read more

What are the Core Web Vitals

What are the Core Web Vitals

Core Web Vitals is a set of metrics that measure the user experience on a website in terms of speed, responsiveness, and visual stability. They were introduced by Google in May 2020 as a part of its broader efforts to improve user experience on the web and indirectly, affect search engine rankings. Here is a screenshot … Read more

How to grow your email list

grow your email list

Email lists are used by both large and small businesses to deliver newsletters, promotional offers, and updates to their consumers or members. People can join an email list by entering their email address and agreeing to receive messages from the sender. This is known as opting in or subscribing. Why You Should Grow Your Email List Over time, … Read more

Website speed myths

website speed myths

People tend to give more credit to website speed than merited and attribute to it properties and powers it doesn’t have. Examples: Indexation People think that part of (or all of) their indexation issues are caused by the low website speed when the truth is, that their SEO team is underperforming dramatically.     Higher … Read more

Remote Code Execution (RCE) Vulnerability in Elementor

elementor remote code execution vulnerability

The authors of the Elementor Website Builder plugin for WordPress have just released version 3.6.3 to address a critical remote code execution vulnerability that may impact as many as 500,000 websites. Although exploiting the flaw requires authentication, its critical severity is given by the fact that anyone logged into the vulnerable website can exploit it, … Read more

How to Do Conversion Rate Optimization

Conversion Rate Optimization

Last week I got a request from a client to add some testimonial widgets on an already full testimonials page that allegedly “is not converting”. When I was SEO Manager for WesternUnion.com we had to make a business case for each proposal we wanted to introduce. How many conversions do we expect? How much it … Read more

Migration issues

website migration

My latest WP Migration projects were: 3 WP sites (built with Elementor, and WP Bakery, 2 of which nested into the 3rd WP -main domain-).Additionally, I’ve transferred a British Woocommerce website amounting to 32GB of data.There’s no limit to the website size that I can transfer. Issues you might encounter during a website migration:1. SSL … Read more