How to Do Conversion Rate Optimization

Last week I got a request from a client to add some testimonial widgets on an already full testimonials page that allegedly “is not converting”.

When I was SEO Manager for we had to make a business case for each proposal we wanted to introduce. How many conversions do we expect? How much it will change the customer journey?

Maybe I’m too data-driven after all thinking about UX, conversions, and funnels but surely a request/decision like the above is not well-thought and looks like experimentation.


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