There are many ways to perform keyword research and a variety of tools to use to gather the data you need. In Google Keyword Planner you can filter the keywords by monthly searches. You can also see search volume is trending with a visual graph. It also depends on how specific the search query is … Read more
User engagement is the way to measure how a visitor coming from organic or paid search takes action on the site. Now, Google has ways to collect the above data via Google Analytics, Chrome Browser, cookies, etc. Still, they don’t explicitly say that engagement metrics are ranking signals, though they have admitted to using click … Read more
Negative SEO is an action taken by an individual (competitor, freelancer paid by a competitor, hacker) with the intent to demote your search engine rankings. The most common practice is building backlinks from spam websites or spam topics. Google has some ways to track and downgrade spam backlinks, but if they are in mass or if the … Read more
Google uses RankBrain to rank pages in search results and predict answers to users’ questions. RankBrain is designed to improve its ranking system and learn through observations. An example could be that RankBrain has measured that a page currently ranking on the second page of search results offers a more relevant and accurate answer … Read more
Does Content Help SEO? Content is paramount to ranking in Google. It has been like that for years, but today if you know what to tweak on-page, you can rank it with no backlinks for medium to low-competition keywords! The statement above works only for text content, as there are more forms, i.e., images, videos, online documents, … Read more
How to Combine SEO with PPC? Running ads is not productive as you may have noticed already. Why is that? Because ads are being ignored by people (almost 90%) when they use Google to run queries. People’s behavior towards ads is like a blocker that hides the organic results achieved with SEO, which people have … Read more
What Are Personalized Results? Search engines tailor search results and content according to your search history, browser history, and clicks just like social networks do with your content feed. Google records your past search history if you’re authenticated as a Google user. Chrome records the clicks you do while searching for answers and the content you … Read more
Page speed is important for UX, SEO, and traffic. Notes – Actual conditions reported from real sites (no Themeforest demo sites). These are live sites with traffic, usually hosted on unregulated servers, most of them designed with page builders, which is the norm today, and bloated with plugins. Let’s check what’s going on with the … Read more
Optimizing the speed and performance of your website is critical for providing a great user experience and enhancing search engine results. Google PageSpeed Insights is a tool that can help you examine your website’s performance and make optimization recommendations. Here’s a step-by-step tutorial for optimizing your website with PageSpeed Insights: To use PageSpeed Insights, go … Read more
I will make your WordPress database lean and fit to respond faster to queries and load pages quickly Get Help Optimized Databases Pave The Road for 90+ Website Speed I tune the database performance to the point it yields a fast system response time. The positive effects of SQL optimization can … Read more
Core Web Vitals is a set of metrics that measure the user experience on a website in terms of speed, responsiveness, and visual stability. They were introduced by Google in May 2020 as a part of its broader efforts to improve user experience on the web and indirectly, affect search engine rankings. Here is a screenshot … Read more
Email lists are used by both large and small businesses to deliver newsletters, promotional offers, and updates to their consumers or members. People can join an email list by entering their email address and agreeing to receive messages from the sender. This is known as opting in or subscribing. Why You Should Grow Your Email List Over time, … Read more
People tend to give more credit to website speed than merited and attribute to it properties and powers it doesn’t have. Examples: Indexation People think that part of (or all of) their indexation issues are caused by the low website speed when the truth is, that their SEO team is underperforming dramatically. Higher … Read more
Last week I got a request from a client to add some testimonial widgets on an already full testimonials page that allegedly “is not converting”. When I was SEO Manager for WesternUnion.com we had to make a business case for each proposal we wanted to introduce. How many conversions do we expect? How much it … Read more
here is a job posted on a forum: Hello we are looking for someone who can improve a website speed: (Romanian domain hidden) We want someone who can do better than plugins. The website is a landing page, 1 page only, so we are seeking a grade A. Thanks That guy not only can’t see … Read more
Programmatic ad fraud is over 20 billion U.S. dollars. The display channel has no regulation and no transparency.
