How can my website be more visible on Google? Search Engine Optimization (SEO), a collection of tactics and strategies, is used to increase the visibility of your website on Google. Here are some critical actions to take to raise the position of your website in Google search results: Keyword Research Pick up appropriate words and … Read more
Website speed is one of the most critical aspects of SEO performance. If your website is just too slow, you probably won’t be ranking well because people abandon it quickly (high bounce rate). With page speed being a ranking signal, you need to speed up your site by optimizing your images, merging and minifying JS and … Read more
Enterprises often run marketing in a way that throttles SEO performance and suppresses organic growth. The SEO strategy needs to be shared and adopted across departments like web engineering, PR, and marketing teams in all activities and content production. To align all stakeholders on the same page, you need data and results. It is a … Read more
What Makes a Backlink Good Backlinks don’t work anymore as they used to in the past and the blogs perpetuate that SEO myth. When one buys into the ‘backlink equals rankings’ myth then it’s all about quantity. You find what the competitors do to outrank you and you go and buy more backlinks. But Google … Read more
Redesigning a site has a lot of challenges for keeping the hardly-earned organic traffic. A faulty redesign or migration will no doubt result in a loss of traffic and rankings. How to migrate without losing traffic: Audit the old website in regards to content, structure, and performance. It would be best if you found out what … Read more
SEO is the strategy of optimizing a web page for search queries. Search engines discover content on the Internet and then rank it by relevancy to topics. When somebody searches for an answer, the results he finds in the engine are called organic, and if he clicks and visits a page, this traffic is called … Read more
There are many ways to perform keyword research and a variety of tools to use to gather the data you need. In Google Keyword Planner you can filter the keywords by monthly searches. You can also see search volume is trending with a visual graph. It also depends on how specific the search query is … Read more
User engagement is the way to measure how a visitor coming from organic or paid search takes action on the site. Now, Google has ways to collect the above data via Google Analytics, Chrome Browser, cookies, etc. Still, they don’t explicitly say that engagement metrics are ranking signals, though they have admitted to using click … Read more
Negative SEO is an action taken by an individual (competitor, freelancer paid by a competitor, hacker) with the intent to demote your search engine rankings. The most common practice is building backlinks from spam websites or spam topics. Google has some ways to track and downgrade spam backlinks, but if they are in mass or if the … Read more
Google uses RankBrain to rank pages in search results and predict answers to users’ questions. RankBrain is designed to improve its ranking system and learn through observations. An example could be that RankBrain has measured that a page currently ranking on the second page of search results offers a more relevant and accurate answer … Read more
Does Content Help SEO? Content is paramount to ranking in Google. It has been like that for years, but today if you know what to tweak on-page, you can rank it with no backlinks for medium to low-competition keywords! The statement above works only for text content, as there are more forms, i.e., images, videos, online documents, … Read more
How to Combine SEO with PPC? Running ads is not productive as you may have noticed already. Why is that? Because ads are being ignored by people (almost 90%) when they use Google to run queries. People’s behavior towards ads is like a blocker that hides the organic results achieved with SEO, which people have … Read more
What Are Personalized Results? Search engines tailor search results and content according to your search history, browser history, and clicks just like social networks do with your content feed. Google records your past search history if you’re authenticated as a Google user. Chrome records the clicks you do while searching for answers and the content you … Read more
Page speed is important for UX, SEO, and traffic. Notes – Actual conditions reported from real sites (no Themeforest demo sites). These are live sites with traffic, usually hosted on unregulated servers, most of them designed with page builders, which is the norm today, and bloated with plugins. Let’s check what’s going on with the … Read more
Optimizing the speed and performance of your website is critical for providing a great user experience and enhancing search engine results. Google PageSpeed Insights is a tool that can help you examine your website’s performance and make optimization recommendations. Here’s a step-by-step tutorial for optimizing your website with PageSpeed Insights: To use PageSpeed Insights, go … Read more
