SEO Consultant: Services and How they Help to Grow your Business

An SEO (Search Engine Optimization) consultant in improving websites to increase their exposure and rating on search engine results pages (SERPs) is known as an SEO (Search Engine Optimization) consultant. Their main objective is to increase the website’s organic (non-paid) traffic by making sure it shows up higher in search engine results for pertinent queries. Here is how an SEO consultant can help you:

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Increased Visibility

An SEO expert can increase a website’s visibility by optimizing it for search engines. This makes it simpler for prospective customers to find the site when conducting relevant keyword or phrase searches.

Higher Rankings

Increased traffic to the website is correlated with a higher ranking in SERPs. SEO experts use a variety of techniques, including content production, link building, and keyword optimization, to raise a website’s position. Some experts use groundbreaking techniques that are proprietary and clueless for their competitors. I have a few in my arsenal that I keep them only for difficult cases.

Targeted Traffic

The goal of SEO is to draw in focused traffic, or those who are actively looking for goods, services, or information relevant to the website’s offers. There is a higher chance that this focused traffic will result in leads or sales.

 

Improved User Experience

The structure, usability, and performance of websites are frequently optimized by SEO specialists, all of which improve user experience. Increased customer satisfaction results from a well-optimized website that loads more quickly, is easier to navigate, and offers useful information.


 

How Do SEO Consultants and I work

I have more than 15 years of experience in the SEO industry and have seen it all. Here is the plan SEO consultants typically follow:

Keyword Research

Determining the terms and keywords that prospective clients use when looking for goods or services that are connected to what the website offers. Read more about keyword research here.  

On-Page Optimization

Improving search engine exposure by aligning target keywords with various on-page elements (title tags, meta descriptions, headings, and content). There are a lot of parameters, some of them even “secret” or proprietary. An expert can find all tactics in the page code.

 

Content Creation

Creating excellent, pertinent content that speaks to the target audience’s needs and interests. This covers articles, videos, infographics, blog entries, and other search engine-optimized content.  

Technical SEO

Ensuring that all aspects of the website’s technical architecture, including crawlability, indexability, mobile friendliness, and site speed, are search engine optimized. I’m an expert in Technical SEO and I work mainly on the following technical areas:

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Link Building

Getting high-quality backlinks from reputable websites to raise the website’s search engine ranking and authority. Note that I have a large database of more than 8K backlink sources that have high autority and traffic. I also have ways to analyse and find competitor’s backlink sources.  

Monitoring and Reporting

Tracking SEO performance and finding areas for improvement by regularly generating reports, evaluating important data like traffic, rankings, and conversions, and keeping an eye on the website’s performance.  

Algorithm Updates

Keeping abreast of algorithmic changes to search engines and modifying SEO tactics as necessary to preserve or raise ranks.

Competitor Analysis

Examining and researching other websites to find areas of strength, weakness, and improvement potential.   Brilliant SEO consultants surpass expectations in their pursuit of search engine optimization, yielding remarkable outcomes for their clients. To achieve excellent SEO outcomes for their clients, brilliant SEO consultants combine strategic thought, ongoing learning, data-driven insights, customisation, technical expertise, ethical practices, effective communication, results orientation, and client education. Image by Drazen Zigic on Freepik