Ted Politidis

SEO is the strategy of optimizing a web page for search queries. Search engines discover content on the Internet and then rank it by relevancy to topics. When somebody searches for an answer, the results he finds in the engine are called organic, and if he clicks and visits a page, this traffic is called … Read more

There are many ways to perform keyword research and a variety of tools to use to gather the data you need. In Google Keyword Planner you can filter the keywords by monthly searches. You can also see search volume is trending with a visual graph. It also depends on how specific the search query is … Read more

User engagement is the way to measure how a visitor coming from organic or paid search takes action on the site. Now, Google has ways to collect the above data via Google Analytics, Chrome Browser, cookies, etc. Still, they don’t explicitly say that engagement metrics are ranking signals, though they have admitted to using click … Read more

Negative SEO is an action taken by an individual (competitor, freelancer paid by a competitor, hacker) with the intent to demote your search engine rankings. The most common practice is building backlinks from spam websites or spam topics. Google has some ways to track and downgrade spam backlinks, but if they are in mass or if the … Read more

  Google uses RankBrain to rank pages in search results and predict answers to users’ questions. RankBrain is designed to improve its ranking system and learn through observations. An example could be that RankBrain has measured that a page currently ranking on the second page of search results offers a more relevant and accurate answer … Read more

Does Content Help SEO? Content is paramount to ranking in Google. It has been like that for years, but today if you know what to tweak on-page, you can rank it with no backlinks for medium to low-competition keywords! The statement above works only for text content, as there are more forms, i.e., images, videos, online documents, … Read more

How to Combine SEO with PPC? Running ads is not productive as you may have noticed already. Why is that? Because ads are being ignored by people (almost 90%) when they use Google to run queries. People’s behavior towards ads is like a blocker that hides the organic results achieved with SEO, which people have … Read more

What Are Personalized Results? Search engines tailor search results and content according to your search history, browser history, and clicks just like social networks do with your content feed. Google records your past search history if you’re authenticated as a Google user. Chrome records the clicks you do while searching for answers and the content you … Read more