It’s similar to comparing apples to oranges when comparing SEO with Google Ads or AdWords; both operate on putting the business in front of prospective customers on the SERP. Essentially, SEO increases a site’s natural placement in a search engine result and will appear when users put in keywords relevant to the search. Ads provide a way to pick out specific keyword phrases, for which you can then assign an ad that promotes your site and contents to those people using those keywords.
In essence, it is possible to turn Search exposure higher by either way. One thing worth keeping in mind is that comparing apples to oranges becomes a classic mistake while one decides in favor of one over the other. For brands to build a strong, lasting digital presence, both channels have to be used, and therefore, a strategy needs to be built that can provide a good mix of these two.
Different Roles
Ads and SEO play different but complementary functions. Making your website user-friendly and producing content that engages and meets the demands of your audience is at the heart of SEO management. This includes not just the content you write, the videos, and the infographics you provide, but also optimizing the style and design of your website to make it simple to use and logical for users to traverse.
Conversely, one type of internet display advertising is Google Ads. It enables you to get paid each time someone clicks on one of your created ads. You can target people who are interested in specific topics by having this advertisement appear to individuals who enter specific keywords into search engines. Therefore, even before you have the site reputation and SEO rankings required to see benefits from your organic efforts, Google Ads can help you get the visibility you desire for relevant keywords. To optimize SERP real estate, combine SEO and SEM.
Do Google Ads help with SEO?
Google Ads and SEO can complement one other nicely when handled appropriately. When a brand does not have the organic rankings on Page 1, they can strategically use Ads to enhance visibility for critical keywords. Brands that track their rankings and organic traffic accurately can do this. Another way to test customer reaction to certain terms is through Google AdWords. Brands may, for instance, make advertisements for keywords they are thinking about optimizing for. After a customer clicks on the advertisement, they can follow it to observe how successfully they interact with the landing page and the website as a whole. Then, keywords that attract visitors with greater engagement and conversion rates will be given precedence over those that do not.
In a similar vein, keyword data from SEO initiatives can also be utilized to identify potential Ad opportunities. Finding keywords with high search volume and high competition will probably help you find effective candidates for ad campaigns, as it will be challenging for a website to get a spot on the SERP’s first page. It is possible to refine content for the main search engines as well as for more recent SEO channels like vertical and native search engines.
Success in developing a digital strategy for a brand depends on knowing how SEO and Google Ads work differently to establish a web presence. Companies’ potential search results will improve the more effectively they can combine these two distinct features.
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