What is Content Relevance in SEO?
Google tries to understand the page content and natural language better. The goal is to offer the best answers to people using the engine and benefit its paid program (Google Ads). The
BERT algorithm focuses on content relevance via assessing the context of words in searches and matching those queries with HQ results. BERT is a natural language processing NLP framework trained on Wikipedia and tweaked with questions and answers datasets. BERT changes the way Google interprets queries because people are using longer, natural, and complex questioning queries. It will benefit
international SEO when the datasets are ready to run in the algorithm. We are way past the artificial copy used in SEO to game the rankings. To recap, creating content in natural language, not focusing on keywords in a text that doesn’t make sense, and writing in the current language of the targeted country, are best practices.
What is Keyword Difficulty?
Keyword Difficulty is a metric that shows how much competition a keyword has. The quantitative signal is relative to the niche state, and you can find it in various SEO research tools, like Ahrefs or Ubersuggest. To note that modern SEO works with topics and not exact keywords like in the old days, still, a lot of professionals use it, and clients wrap their minds around it so that I will say a couple of words.
If you accept the logic of the metric system, you can expect that elevated keyword difficulty, makes the keyword more competitive and harder to rank for. For a domain with no strong background in SEO, professionals tend to start with the medium to low competition keywords, or even long-tail to exploit hidden opportunities. My approach is different. I like targeting topics that will bring the most traffic and not just keywords. So, I write about a theme and provide as much information I can about it; not the other way around, taking a keyword and try to make the text around it make sense.
What Are Internal and External Links?
It’s good to have a mix. You build internal links when you connect pages from the same website together (
interlinking). It is always best practice when you interlink pages that talk about the same topic. When you give a link to a page outside your website for any reason, this is an external link. Usually, blogs give external backlinks to other sites from their sidebar and their footer sections (these are
sitewide links and search engines don’t give them much credit). When you insert links in the body of an article, this is an editorial link and passes the most
link juice because the writer considered it of high-value to the readers. Take care with external links; the quantity matters so much; if you give more than 20 from a page that has only a few paragraphs, Google sees it as a low-quality page. If you extend the practice to other pages of your site, again from pages with poor content, Google might think you are building a
link farm (spam).
Let a pro handle the details
