Google’s Core Web Vitals are a set of measures that assess a web page’s visual stability, interaction, and speed of loading. As a result of Google’s announcement that they will be considered when determining search results rankings, they are becoming more and more crucial for companies in Miami, FL.
There are three Core Web Vitals:
Largest Contentful Paint (LCP): This gauges how long it takes for the biggest content component to appear on a page.
- The LCP measures webpage load performance, specifically how quickly the largest image or text block renders. A good LCP score is within the first 2.5 seconds.
- The LCP is crucial for user experience and SEO, as it impacts perceived load speed and reassures users of the page’s usefulness. This is particularly important in a vibrant, fast-paced city like Miami, where users expect quick and efficient web experiences.
How does the City of Miami website perform?
Website: https://www.miami.gov/
The LCP is pretty bad amounting to 17.8s instead of less than 2.5s.
The problem lies within the div class =”background-container”
Almost all of the homepage images fail in using modern image formats (e.g. webp) so they don’t offer superior compression and quality characteristics compared to their older JPEG and PNG counterparts. That means that they don’t load fast enough and consume more cellular data.
Go ahead and check the City of Miami speed rating here.
Here is how slow the website is loading
First Input Delay (FID) is a metric used to gauge how quickly a user may interact with a page once it has loaded.
INP: Measures responsiveness by assessing the time between user interactions and visual feedback. Improving INP ensures that websites are highly responsive, enhancing user engagement, especially vital for Miami’s tech-savvy population.
The INP is 105ms within the recommended value.
Cumulative Layout Shift (CLS) is a metric that quantifies how much visual material moves around on a website as it loads. CLS evaluates visual stability by tracking unexpected layout shifts. Ensuring a low CLS provides a smooth browsing experience, which is critical for maintaining user trust and satisfaction.
Happy to see the website gauges 0 CLS despite some images miss their dimensions.
Good job there but only there.
The Total Blocking Time (TBT) is too high: 680ms
Total Blocking Time (TBT)
- TBT measures the amount of time during which the main thread is blocked and unable to respond to user input. It captures the time between the First Contentful Paint (FCP) and Time to Interactive (TTI) where tasks exceed 50ms.
- A high TBT indicates that the main thread is often busy, delaying responsiveness and negatively affecting the user experience.
What that means for User Experience:
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- Interaction Delays: Users experience delays when clicking buttons, filling out forms, or performing other interactive actions.
- Increased Bounce Rates: Slow and unresponsive websites lead to frustration, causing users to leave the site quickly, increasing bounce rates.
- Reduced User Engagement: Users are less likely to engage with a website that feels slow, leading to lower conversion rates and reduced time spent on site.
What that means for SEO:
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- Lower Rankings: Google’s algorithm considers user experience metrics, including TBT. High TBT can negatively impact search engine rankings, reducing organic traffic.
- Page Experience Signals: As part of the Core Web Vitals, TBT affects page experience signals. Poor performance can lead to decreased visibility in search results.
HOw to Improve TBT:
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- Optimize JavaScript: Minimize and defer non-critical JavaScript to reduce blocking time.
- Reduce Long Tasks: Break up long tasks into smaller, asynchronous tasks to prevent blocking the main thread.
- Efficient Resource Loading: Use techniques like code splitting, lazy loading, and optimizing third-party scripts to ensure resources are loaded efficiently.
- Use Web Workers: Offload heavy computations to web workers to keep the main thread free.
You can follow these generic techniques to improve your website’s Page Speed in Miami:
1, Improve your image quality because they are a significant cause of slow page loading. Utilize a responsive picture format and reduce the file size of your photographs to optimize them.
2. Minify your CSS and JavaScript: The time it takes for your websites to load can be slashed by minifying the JavaScript and CSS code.
3. Consider using a content delivery network (CDN): By delivering your pages from servers closer to your users, a CDN can aid in accelerating page load times.
4. Utilize a caching plugin: A caching plugin can assist in the storage of static content on your server, enhancing the speed at which your pages load.
5. Test the effectiveness of your website: You may check the functionality of your website using a number of tools, like Google PageSpeed Insights and WebPageTest.
Here are some extra pointers for enhancing your website’s Page Speed in Miami, in addition to the ones mentioned above:
1. For your website, use a minimal theme or template.
2. Limit the number of plugins you use.
3. Place your website on a reliable, and quick server.
4. Update the code on your webpage.
5. Test the functionality of your website frequently.
If you need some help to improve your website’s Page Speed, I could do a performance audit, recommend specific changes, and implement those changes for you.
Enhancing your website’s Core Web Vitals is a crucial first step in raising its overall performance and search engine position.
More about Miami
Located near Florida's southeastern coast, Miami is a bustling metropolis with a diversified population, beautiful beaches, and an exciting urban environment. This vibrant city, sometimes referred to as the "Magic City," entices both tourists and residents with its distinct fusion of Latin flare, vibrant nightlife, and limitless options for leisure and exploration.
One of the things that makes Miami unique is its diverse cultural landscape. With people living there from more than 150 different countries, the city embraces variety unlike any other. This is most noticeable in areas like Little Havana, where the sounds of salsa music and the smells of Cuban coffee combine to create an immersive atmosphere that takes visitors to the heart of the Caribbean.
A trip to Miami wouldn't be complete without taking advantage of its renowned beaches. Miami offers a seaside paradise for every taste, from the hip South Beach, where bronzed bodies soak in the sun against a backdrop of Art Deco architecture, to the serene Key Biscayne, where crystalline waters welcome swimmers and fans of water sports.
Miami's skyline is evidence of its inventiveness and inventiveness. Tall buildings dot the skyline, and the city's dedication to the arts is demonstrated by architectural wonders like the renowned Wynwood Walls and the Pérez Art Museum Miami (PAMM). Once a grim industrial neighborhood, Wynwood has been completely renovated into a beautiful outdoor gallery with murals painted on every accessible surface by both local and foreign artists.
Miami's diverse food scene tantalizes taste senses, positioning it as a global culinary hotspot. Every taste can be satisfied at the city's five-star restaurants run by renowned chefs or its modest diners offering real ethnic food. For the freshest seafood, seafood enthusiasts head to eateries along the Miami River and Biscayne Bay, while foodies discover the diverse cuisines of the city's neighborhoods.
Miami's renowned nightlife scene comes alive as the sun sets with a throbbing intensity. There are several options to dance the night away in the city, from posh rooftop pubs with views of the sparkling skyline to vibrant nightclubs that pulse to the beat of electronic dance music. Miami's nightlife guarantees an amazing experience, whether you're drinking drinks in a chic lounge or dancing till dawn at a beach-side club.
Miami's attraction is its capacity to enthrall and motivate. It's a city where diverse cultures coexist, innovation flourishes, and fresh adventures are had every day. Miami is a sensory feast that creates a lasting impression, whether you're enjoying the sun on its immaculate beaches, losing yourself in its bustling arts scene, or indulging in its top-notch cuisine.