Google’s Core Web Vitals are a set of measures that assess a web page’s visual stability, interaction, and speed of loading. As a result of Google’s announcement that they will be considered when determining search results rankings, they are becoming more and more crucial for companies in Los Angeles, California.
There are three Core Web Vitals:
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- Largest Contentful Paint (LCP): This gauges how long it takes for the biggest content component to appear on a page.
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- The LCP measures webpage load performance, specifically how quickly the largest image or text block renders. A good LCP score is within the first 2.5 seconds.
- The LCP is crucial for user experience and SEO, as it impacts perceived load speed and reassures users of the page’s usefulness. This is particularly important in a vibrant, fast-paced state like the city of Los Angeles, where users expect quick and efficient web experiences.
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How does the official City of Los Angeles website perform?
Website: https://lacity.gov/
The LCP is pretty bad clocking at 5s and 100% failing to meet the recommended value of less than 2.5s.
The existing LCP value is generated mainly from the logo image <div class=”site-logo ml-0″>.
Go ahead and check the city of Los Angeles speed rating here
2. Interaction to Next Paint (INP): measures the responsiveness of a web page by tracking the time between user interactions (like clicks or key presses) and the next visual update, helping assess user experience during interactions. By improving the INP ensures that websites are highly responsive, enhancing user engagement, especially vital for London’s tech-savvy population.
The INP is 199ms, just 1ms below the recommended value of 200ms.
3. Total Blocking Time (TBT): 1830ms. Too high TBT (815% higher than recommended)
TBT measures the amount of time during which the main thread is blocked and unable to respond to user input. It captures the time between the First Contentful Paint (FCP) and Time to Interactive (TTI) where tasks exceed 50ms.
- A high TBT indicates that the main thread is often busy, delaying responsiveness and negatively affecting the user experience.
What that means for User Experience:
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- Interaction Delays: Users experience delays when clicking buttons, filling out forms, or performing other interactive actions.
- Increased Bounce Rates: Slow and unresponsive websites lead to frustration, causing users to leave the site quickly, increasing bounce rates.
- Reduced User Engagement: Users are less likely to engage with a website that feels slow, leading to lower conversion rates and reduced time spent on site.
What that means for SEO:
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- Lower Rankings: Google’s algorithm considers user experience metrics, including TBT. High TBT can negatively impact search engine rankings, reducing organic traffic.
- Page Experience Signals: As part of the Core Web Vitals, TBT affects page experience signals. Poor performance can lead to decreased visibility in search results.
HOw to Improve TBT:
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- Optimize JavaScript: Minimize and defer non-critical JavaScript to reduce blocking time.
- Reduce Long Tasks: Break up long tasks into smaller, asynchronous tasks to prevent blocking the main thread.
- Efficient Resource Loading: Use techniques like code splitting, lazy loading, and optimizing third-party scripts to ensure resources are loaded efficiently.
- Use Web Workers: Offload heavy computations to web workers to keep the main thread free.
4. Cumulative Layout Shift (CLS)
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- is a metric that quantifies how much visual material moves around on a website as it loads.
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Very bad CSL value of 0.215, 115% higher than recommended.
You can follow these techniques to improve your website’s Page Speed in Los Angeles, California:
1, Improve your image quality because they are a significant cause of slow page loading. Utilize a responsive picture format and reduce the file size of your photographs to optimize them.
2. Minify your CSS and JavaScript: The time it takes for your websites to load can be slashed by minifying the JavaScript and CSS code.
3. Consider using a content delivery network (CDN): By delivering your pages from servers closer to your users, a CDN can aid in accelerating page load times.
4. Utilize a caching plugin: A caching plugin can assist in the storage of static content on your server, enhancing the speed at which your pages load.
5. Test the effectiveness of your website: You may check the functionality of your website using a number of tools, like Google PageSpeed Insights and WebPageTest.
Here are some extra pointers for enhancing your website’s Page Speed in Los Angeles, California, in addition to the ones mentioned above:
1. For your website, use a minimal theme or template.
2. Limit the number of plugins you use.
3. Place your website on a reliable, and quick server.
4. Update the code on your webpage.
5. Test the functionality of your website frequently.
If you need some help to improve your website’s Core Web Vitals, I could do a performance audit, recommend specific changes, and implement those changes for you.
Enhancing your website’s Core Web Vitals is a crucial first step in raising its overall performance and search engine position.
About Los Angeles
Tucked away along Southern California’s sun-kissed coast, Los Angeles is a symbol of boundless possibilities, innovation, and diversity. Both tourists and residents are enthralled by the City of Angels’ diverse range of experiences, which range from the glitz and glamour of Hollywood to the relaxed vibes of Venice Beach.
The famous center of the world’s entertainment business, Hollywood, is located in the core of Los Angeles. Here, the renowned Hollywood Walk of Fame honors the accomplishments of many stars, and the famed Hollywood Sign, positioned atop the Santa Monica Mountains, represents dreams come true. Explore the storied TCL Chinese Theatre, which continues to host star-studded events and movie premieres, or take a behind-the-scenes tour of the production studios.
However, Los Angeles is much more than simply its flashy façade. If you explore its many neighborhoods in further detail, you’ll find a fascinating mosaic of communities and cultures. The city celebrates its ethnic roots at every turn, from the ancient elegance of Olvera Street, where Mexican history thrives amid colorful vendors and savory fragrances, to the busy lanes of Koreatown, alive with the energy of karaoke bars and sizzling BBQ establishments.
Nature enthusiasts will find comfort in Los Angeles’s breathtaking outdoor areas, which range from the untamed coastline of Malibu, where surfers chase the ideal wave and sunseekers soak in the California glow, to the rough beauty of Griffith Park, home to the famous Griffith Observatory and miles of hiking trails. Art enthusiasts can, in the meantime, explore the world-class collections of the Getty Center, which feature masterpieces from all over the world, or take in the lively street art culture of the Arts District, where each alleyway has a unique tale to tell.
Los Angeles is a culinary haven for foodies, with a wide variety of dishes that represent the city’s multicultural population. Savor gourmet dishes from award-winning chefs, indulge in authentic tacos from a popular food truck, or explore new cuisines at one of the city’s many international restaurants.
Dreamers and visionaries have been drawn to Los Angeles for a long time because of its intangible energy, which is pulsating beyond its physical attractions. This energy is an unmistakable spirit of creativity, ingenuity, and resilience. It’s a city that cultivates dreams, continuously pushes the bounds of what is possible, and always exudes hope for a better tomorrow.
In Los Angeles, the trip is just as interesting as the final destination. One thing is for sure, whether you’re wandering along Hollywood Boulevard’s star-studded pavements or getting lost in its colorful neighborhood maze, the City of Angels will leave a lasting impression on your heart and soul and inspire you to dream big and explore and discover in equal measure.