Contents
- 1 How does the official City of Baton Rouge website perform?
- 2
- 3 About Baton Rouge
- 4 the Name
- 5 The City Wasn't Always the Capital
- 6 The Capitol Building
- 7 Haunted History
- 8 The Baton Rouge Zoo
- 9 Music Heritage
- 10 Film Hub
- 11 Mike the Tiger
- 12 Mississippi
- 13 Native American Mounds
- 14 Early Baseball Hub
- 15 Shipwrecks
Google’s Core Web Vitals are a set of measures that assess a web page’s visual stability, interaction, and speed of loading. As a result of Google’s announcement that they will be considered when determining search results rankings, they are becoming more and more crucial for companies in Baton Rouge, Louisiana.
There are three Core Web Vitals:
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- Largest Contentful Paint (LCP): This gauges how long it takes for the biggest content component to appear on a page.
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- The LCP measures webpage load performance, specifically how quickly the largest image or text block renders. A good LCP score is within the first 2.5 seconds.
- The LCP is crucial for user experience and SEO, as it impacts perceived load speed and reassures users of the page’s usefulness. This is particularly important in a vibrant, fast-paced state like the city of Baton Rouge, where users expect quick and efficient web experiences.
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How does the official City of Baton Rouge website perform?
Website: https://www.brla.gov/
The LCP is pretty bad clocking at 16s and failing by a lot, by 540%, the recommended value of max 2.5s.
Here is how slow the website is loading
The existing LCP value is generated mainly from the banner: div#banner1 /ImageRepository/Document?documentID=12682.
Go ahead and check the city of Baton Rouge speed rating here
2. Interaction to Next Paint (INP): measures the responsiveness of a web page by tracking the time between user interactions (like clicks or key presses) and the next visual update, helping assess user experience during interactions. By improving the INP ensures that websites are highly responsive, enhancing user engagement, especially vital for London’s tech-savvy population.
The INP is 140ms, within the recommended value of 200ms.
3. Total Blocking Time (TBT): 2.390ms (failing the recommended value)
TBT measures the amount of time during which the main thread is blocked and unable to respond to user input. It captures the time between the First Contentful Paint (FCP) and Time to Interactive (TTI) where tasks exceed 50ms.
- A high TBT indicates that the main thread is often busy, delaying responsiveness and negatively affecting the user experience.
What that means for User Experience:
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- Interaction Delays: Users experience delays when clicking buttons, filling out forms, or performing other interactive actions.
- Increased Bounce Rates: Slow and unresponsive websites lead to frustration, causing users to leave the site quickly, increasing bounce rates.
- Reduced User Engagement: Users are less likely to engage with a website that feels slow, leading to lower conversion rates and reduced time spent on site.
What that means for SEO:
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- Lower Rankings: Google’s algorithm considers user experience metrics, including TBT. High TBT can negatively impact search engine rankings, reducing organic traffic.
- Page Experience Signals: As part of the Core Web Vitals, TBT affects page experience signals. Poor performance can lead to decreased visibility in search results.
HOw to Improve TBT:
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- Optimize JavaScript: Minimize and defer non-critical JavaScript to reduce blocking time.
- Reduce Long Tasks: Break up long tasks into smaller, asynchronous tasks to prevent blocking the main thread.
- Efficient Resource Loading: Use techniques like code splitting, lazy loading, and optimizing third-party scripts to ensure resources are loaded efficiently.
- Use Web Workers: Offload heavy computations to web workers to keep the main thread free.
4. Cumulative Layout Shift (CLS) is a metric that quantifies how much visual material moves around on a website as it loads. CLS evaluates visual stability by tracking unexpected layout shifts. Ensuring a low CLS provides a smooth browsing experience, which is critical for maintaining user trust and satisfaction. Recommended value less than 0.1.
Very bad CLS value 0.435, which is failing the target of 0.1. Generated from the shifting of images and header menus.
You can follow these techniques to improve your website’s Page Speed in Baton Rouge:
1, Improve your image quality because they are a significant cause of slow page loading. Utilize a responsive picture format and reduce the file size of your photographs to optimize them.
2. Minify your CSS and JavaScript: The time it takes for your websites to load can be slashed by minifying the JavaScript and CSS code.
3. Consider using a content delivery network (CDN): By delivering your pages from servers closer to your users, a CDN can aid in accelerating page load times.
4. Utilize a caching plugin: A caching plugin can assist in the storage of static content on your server, enhancing the speed at which your pages load.
5. Test the effectiveness of your website: You may check the functionality of your website using several tools, like Google PageSpeed Insights and WebPageTest.
Here are some extra pointers for enhancing your website’s Page Speed in Baton Rouge, Louisiana, USA in addition to the ones mentioned above:
1. For your website, use a minimal theme or template.
2. Limit the number of plugins you use.
3. Place your website on a reliable, and quick server.
4. Update the code on your webpage.
5. Test the functionality of your website frequently.
If you need some help to improve your website’s Page Speed, I could do a performance audit, recommend specific changes, and implement those changes for you.
About Baton Rouge
Baton Rouge, the home of Southern University and Louisiana State University (LSU), is a hive of academic activity. These esteemed establishments not only add to the intellectual wealth of the city but also give it a youthful vitality and inventiveness. Visitors can take in cutting-edge research and cultural events hosted by the universities, visit the historic sites on campus, and watch competitive sports events.
While most people know LSU as one of the big football powerhouses, not too many people realize that LSU also contains a lovely little arboretum in Baton Rouge. The name of it is the Hilltop Arboretum, and it is a little treasure for nature lovers and botanists alike.
The natural splendor of Baton Rouge’s surroundings enhances its attraction. The verdant surroundings of the neighboring parks and nature reserves provide a peaceful diversion from the bustle of the city. Outdoor enthusiasts have an abundance of options, ranging from relaxing strolls along the Mississippi River levee to thrilling hikes in the wetlands of the Atchafalaya Basin.
Baton Rouge embraces the future with open arms while being deeply anchored in its history as it develops. The city’s vibrant economy, varied communities, and unwavering dedication to advancement all demonstrate its resiliency and spirit. With a distinct fusion of Southern warmth and urban flair, Baton Rouge welcomes visitors enticed by its natural wonders, gastronomic delights, cultural events, and historic sites.
Baton Rouge has the tallest state capitol building in the United States. The Louisiana State Capitol is 450 feet tall with 34 stories, somewhat unusual since most state capitols are a domed, classical architecture style.
Beneath the city lies a tunnel system connecting many government buildings, originally built for both transportation and infrastructure. While they are not well-advertised, some of them are still in use today.
Baton Rouge also nurtures a lively arts atmosphere-from its theater to the art museums to festivals. For example, the Shaw Center for the Arts is built with art galleries, theaters, and restaurants, showing how the city is culturally regenerating itself.
Baton Rouge has been the center of many different political movements throughout Louisiana history. Huey P. Long, one of Louisiana's most famous and controversial political figures, established the center of his political machine in Baton Rouge in the early 20th century. His assassination took place in the Louisiana State Capitol building.
To sum up, Baton Rouge is more than simply a city; it’s an experience, a vivid patchwork of culture, history, and Southern charm that creates a lasting impression on everyone who visits.
the Name
"Baton Rouge" in French means "Red Stick". It was named by early French explorers who saw a cypress pole marked with animal blood indicating the boundary between the lands of two Native American tribes, the Houma and Bayou Goula. This "red stick" was a territorial marker.
The City Wasn't Always the Capital
Although Baton Rouge has been the capital of Louisiana today, this is not always so. The capital of Louisiana has moved three different times between New Orleans and Baton Rouge. In 1846, it was named the state capital before losing it, and then it regained its title in 1882.
The Capitol Building
The State Capitol of Louisiana in Baton Rouge is the tallest capitol in the United States at 450 feet and 34 stories. The building is Art Deco in style and was a pet project of Governor Huey P. Long, who was assassinated there in 1935.
Haunted History
Baton Rouge is full of history when it comes to hauntings. Some people firmly believe that the ghost of the Old State Capitol building in downtown Baton Rouge houses a ghost, Sarah Morgan, from the times of the Civil War. The Myrtles Plantation, located nearby, is ranked as one of the most haunted homes in America and is, therefore, often visited by paranormal investigators.
The Baton Rouge Zoo
The Baton Rouge Zoo of the BREC opened its doors in 1970 as the first zoological park in Louisiana. Since then, it has served as one of the crucial sites for education and wildlife conservation in the state and continues to enjoy great popularity among the locals.
Music Heritage
Few people think about Baton Rouge, in comparison with New Orleans; however, it has a very interesting blues history. Baton Rouge was or is the home of several famous blues musicians, such as Slim Harpo, who was a major influence on the development of swamp blues, a Louisiana-specific blues subgenre.
Film Hub
Where movie magic is concerned, Baton Rouge has quickly made its rise into the ranks of one of the largest film production cities. Louisiana has enacted tax incentives that attract filmmakers. Baton Rouge has served as home to many multi-million-dollar film and TV productions, such as parts of "True Blood," "Pitch Perfect," and "Battle: Los Angeles."
Mike the Tiger
LSU's Live Mascot, Mike the Tiger
LSU, based in Baton Rouge, is home to Mike the Tiger, a live Bengal-Siberian mix tiger that serves as the university's mascot. The first mascot was donated in 1936. Now, the present Mike - Mike VII - lives in his habitat right on the campus of LSU.
Mississippi
The Mississippi River, on which Baton Rouge is located, has been crucial to the city's development as a major industrial port. Baton Rouge is the deepest point up the Mississippi River that ocean-going vessels can reach.
Native American Mounds
On the campus of LSU are two ancient Native American mounds that date to a time several millennia ago. They come across merely as earth structures, but the mounds are at least 6,000 years old. In fact, they predate the pyramids of Egypt. The mound probably can be considered among the oldest man-made monuments in the Americas.
Early Baseball Hub
The beginning years of American baseball had a strong relationship with Baton Rouge. In 1866, one of the first recorded baseball games in the South was played in Baton Rouge. In the early 1900s, the Baton Rouge Red Sticks were a minor league baseball team based in Baton Rouge.
Shipwrecks
The Mississippi River around Baton Rouge has a reputation for being especially hazardous, claiming numerous ships over the centuries. The most famous of its wrecks is the USS Kidd, a World War II-era Fletcher-class destroyer that now serves as a museum and national historic landmark on the riverfront.