How to Do Corporate SEO?
Enterprises often run marketing in a way that throttles SEO operations and suppresses organic growth. The SEO strategy needs to be shared and adopted across departments like web engineering, PR, and marketing team in all activities and content production. To align all stakeholders on the same page, you need data and results. It is a fact that only a few marketing managers have a basic understanding of SEO, as you go up, it is a desert field. Talking to the management in SEO KPI terms makes sense because they are easily measurable (keyword rankings, organic traffic, visits, and conversions). It is worth doing some research to understand how the internal teams view SEO and how they work in-house or with external agencies.