What Type of Content Generates Clicks?
How-to guides are a good source of traffic and backlinks. It could be a long article or a short one with detailed steps easy to follow. Depending on the topic, a video might work better. If the topic is programming, for example, the article works best as it gives the opportunity to pause and copy the code, rethink, and digest the steps. If it's about software or handwork, the video is more suitable, showing every step to follow. Both content types generate traffic and can be combined; Embed the video into the article, or offer a transcription of the video to the readers with hearing disabilities and the engines looking for written content.
You can boost your traffic further by organizing the guides into content stacks. The idea is to group related content into article categories and offer a table of contents interlinking all the relevant articles. With video, create a channel on the topic and link the videos with each other. Google will like the content stack and surface your articles; YouTube will suggest them to viewers even when they watch a competing video.
