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How to Combine SEO with PPC?
Approximately 90% of searchers don’t go past the first page of Google search results. So after reading this fact, it becomes apparent that getting searchers from Alabama to click on your blue organic link is crucial if you are already ranking on page 1. But capturing that searcher or position in the first place can be difficult. You could be ranking #11 for a search term in organic Alabama results, but if searchers don’t scroll to the second page, you’ll be missing an opportunity to attract their business. Adding a PPC strategy on top of your SEO efforts is beneficial to split the difference in which you can easily rank #1 with a paid ad and spend the appropriate amount to stay at the top while waiting for organic to catch up. Practicing both mediums increases your chances of being seen.
Does Content Help SEO?
Content is paramount to ranking in Alabama search results. It has been like that for years, but today if you know what to tweak on-page, you can rank it with no backlinks for medium to low competition keywords! The statement above works only for text content, as there are more forms, i.e., image, video, online documents, podcasts, etc. That said, it is also possible to rank videos on YouTube and images, again tweaking their parameters. With images, you will not get considerable traffic, but with text and video content, you will. The techniques have to do with making the content relevant for a given query to matches the query’s intent. In simple words, it is about offering the best answer to a given query regardless of the content type. Those who say that there are no strict rules on how long the content should be, keyword density, headings optimization, clearly they have worked so little in optimizing and ranking pages. There are hundreds of ranking signals, but content relevancy to search query, and time on page (reader engagement) are the two most important in my opinion.
How does Google Rank Pages?
Google uses RankBrain to rank pages in in Alabama search results and predict answers to users' questions. RankBrain is designed to improve its ranking system and learn through observations always. An example could be that RankBrain has measured that a page currently ranking in the second page of search results offers a more relevant and accurate answer to a query. It then goes ahead and moves the most relevant page to page one so that users can get correct and satisfactory solutions. As a consequence, Rankbrain will demote a page that ranked in the Alabama Top 10 but now considered less relevant because of the newcomer. It is a significant change in SEO as webmasters and marketers need to understand and even predict user needs and offer them helpful and engaging content with the best user experience (remember time-on-page is a ranking signal).